Archive for December 2008

The AMD Logo Project: Finale

December 31, 2008

If you’ve followed my blog, you’ll know that, over the past few months, I’ve been working on a new logo for my business: Amy McAdams Design. After much sketching, research and thought, I’ve come up with the following:


The logo utilizes my favorite font, Helvetica, along with an egg shape/talk bubble icon. My tagline is “a good idea,” so the egg/talk bubble symbolizes freshness, communication and the birth of new ideas. (I’m in the midst of having Matthew write up something fancy to convey that for my marketing plan).

One thing I had been wanting to do with my new identity system was to use stamps in some sort of way. So, I went to, this super cheap online stamp company. Because of the holidays, delivery was slow but the final product was worth the wait:


So, now I’m working on getting my stationery set printed up. I’m letterpressing my business cards and offset printing the rest. Hopefully they’ll be here within the month. I’ll be sure to share when they get here.

Here’s to a better economy in 2009 so that I can justify all of these promotional material costs.


Knitted my arse off.

December 31, 2008


Oh, if only it were that easy. If knitting burned, say, 600 calories/hour, I would definitely be down two dress sizes by now. For Christmas, I made every woman in my family (and Matthew’s family) a knitted good….mostly of the scarf/cowl variety, since that’s the extent of my skill level at this point.

I think, overall, my favorite is the upper left. It’s a double-wrap cowl that I made for my mom. I’m still figuring out guage and stitch length, so most of the items turned out ALMOST right, but not quite. I’m getting there, though. Although, for the time being, I think I’m switching to some other craft-ivities. Maybe crocheting or stitching to switch it up a bit.


December 29, 2008


On Christmas Day, Matthew proposed. It’s official…we’re gettin’ hitched. Details to come (Oh, man. Does this mean I have to add The Knot to the list of my daily OCD website routine?).

Favorite winter dry skin fix.

December 19, 2008

This winter, I’ve suffered from the worst facial dryness ever. It’s resulted in breakouts (from me touching it so much) and red, scaley patches. There’s no amount of Bare Minerals that will cover that shit up. But, thanks to the advice of my friend Kirsten, I have been able to rid my face of the winter flakes. Her recommendation: After washing your face at night, apply a small amount of hand lotion to the effected area and then apply your nightly moisturizer. At first I thought this would bring on more breakouts. To my surprise, within a couple of nights, the redness and patchiness was gone!


My personal favorite hand cream to apply: Kiehl’s Ultimate Strength Hand Salve (not to be confused with their non-greasy formula which is, well, kind of greasy). I’m a late bloomer when it comes to my affection for Kiehl’s products. I only just discovered what the fuss is all about. Mostly because I’m the person who goes out and buys the newest thing, only to be disappointed. So, I procrastinated when it came to Kiehl’s, occasionally stopping at their display in department stores, but never with the intent of buying. But a week ago, when my friend Traci was getting her makeup did at the Laura Mercier counter, I was distracted by my dry lips and hands. So, I made my first purchase and I can honestly say that I am an official Kiehl’s Kool-aid drinker and proud of it. If only I had the money to buy more of their products. Oh well, I can splurge on some things, right? Like their Ultra Facial Cleanser (the counter girl was lovely enough to give me a 2 week sample and I’m almost out).

The Biggest Loser Finale: Recap.

December 17, 2008

Is it just me or did Allison stink it up last night as a live host? Poor girl. She kept mixing up people’s names and being all nervous. Like she said, maybe it was the baby sucking some much needed brain power.

As for the rest of the show, my favorite highlights were:

  1. Heba getting called out by America for being a selfish brat when they voted her husband in to the final three…by a landslide.
  2. Vicky being so nervous that her legs were shaking like a nervous puppy, causing her to slip down the stairs as she walked onto the stage. It’s funny…she had no problem being a complete bitch in front of the camera for the entire season, but being in front of a live studio audience turns her into a dainty little flower? Hmmmm. (I will try to chalk this one up to “people can change.”)
  3. Michelle winning the whole thing. She looked fantastic and she seemed, by far, the most sincere and sweet person on the show.
  4. The size of Phillip’s ears now that he’s lost so much weight. And, is he using Crest Whitestrips?
  5. Colleen’s dad, Jerry, improving his health significantly (I cried a little).



But, by far my favorite moment (and favorite person) of the Finale was Amy. She looked so amazing and I was happy to see how well she and her mother did as a team. I think her pre-BL video touched me most. When she said she was disgusted with herself and that she knew what boys thought of her when they looked at her, “pretty face but look at the rest of her,” I couldn’t exactly sympathize (never really gotten “pretty face…” part of that), but I could relate in my own small way. So, when I saw her come out, I was so proud. Now she had the complete package and she totally deserved it. She looked damn good!

Oh, why can’t I quit you, Biggest Loser?

The most disturbing movie I’ve watched this year: An American Crime

December 16, 2008


Starring Catherine Keener and Ellen Page (as the main character), An American Crime tells the sad and almost unbelievable story of Sylvia Likens. Growing up in Indiana, and now living in Indianapolis, the story of her untimely death has been retold to me several times. In almost every instance, my stomach churned with disgust and disbelief.

So, it’s no surprise that, halfway through watching An American Crime, I was nauseous. It was truly hard to watch, especially knowing that most of the screenplay was taken directly from the court transcripts. After making it to the end, I was overwhelmed with emotion. Completely disgusted at how horrible and heartless people can be. I still sit here in total disbelief that something like this happened.

In the movie, there are a couple of scenes where the neighbors hear her screams coming from the house. They do nothing, choosing to leave it alone and not get involved. I just can’t understand this. I mean, I’m not a nosy neighbor, but I would like to think that I would realize something wasn’t right and at least call the police. At least inquire. At least care enough to do something.


Needless to say, I had several nightmares last night and today all I can think about is that poor girl. In many ways, I think this movie completely scarred me in a way not many others have. But in other ways, I think it’s important to know, even if knowing changes you.

Would I recommend you see this movie? That’s a good question.

Favorite Local Artisan of 2008: Studio AMF

December 12, 2008


When I went to the Indieana Handicraft Exchange this past year, there was one person’s booth that stood out to me. Her jewelry was beautiful, earthy and one-of-a-kind (literally, because of the intricacy, some of her pieces aren’t able to be replicated). I was so bummed that I didn’t snatch up a business card.

So, I was pleasantly surprised when I met the other three founding members of the Indy Craft Mafia, and one of them was her. Her name: Allison Ford. And, she’s a very sweet, talented girl. Her company: StudioAMF. Check her out and buy lots of presents for friends and family! (that’s a sample of her work above)