When I was a kid, I always saved the packages that things came in…from candy wrappers to toys. I was never sure why (and I’m not going to sit here and tell you that I always knew I would be a graphic artist when I grew up and be obsessed with packaging for the rest of my life. More likely, I was always a hoarder).
Now that I’m all grown up and fancy myself a designer, I spend a lot of time looking through design books and annuals throughout the year. And, I’ll admit, in most cases you can’t judge a book by looking at it’s cover. Especially a beautifully designed design book cover. Sometimes what’s inside just isn’t worth the paper it’s printed on. And it’s always such a disappointment because I get my hopes up every time. Hoping that this time the book will give me all that I want and/or need.
When I put For Sale: 200 Innovative Packaging Designs by John Foster on hold at my local library, I thought the cover seemed really cool (oh no!) and I did, like always, get my hopes up. The day I picked it up, I flipped quickly through it, shut it quickly and I instantly got butterflies. Filled with beautiful (and big) 4-color imagery throughout, For Sale actually gives you a detailed overview of each project with a little blurb by the artist. That can be so very helpful when you’re not only looking at books for pleasure, but also for inspiration. And, it featured great artists, great work and really great detail of some of the work. None of that using small-ish photos so that the reader/viewer can’t “steal” your ideas.
So, if you’re at all interested in beautiful, innovative package design, I highly recommend this book.